PROJECT GALLERY
CASE STUDIES & PORTFOLIO WORK
741.6 / PROJECT ARCHIVE
Featured Projects
A collection of strategic design projects amplifying queer voices, rural narratives, and community-centered storytelling. Each project fuses advocacy with artistry, rooted in lived experience and bold visual identity.
BRAND IDENTITY
Shine Bright & Live
Medium: Brand Identity, Web Design,
Print, Social
Catalog: 741.6 JGS-G01
A full-spectrum brand and digital
experience creator for North Dakota’s
pioneering HIV/AIDS nonprofit. The project
centers accessibility, community connection,
and sustainable engagement through clear
typography, vibrant color palettes,
intuitive app interfaces, and cohesive
print and digital touchpoints.
Branding
HIV
Web Design
Rural Eduation
ADVERTISING
Blush School of Makeup
Medium: Brand Identity, Social Media Management,
Advertising
Catalog: 742.1 JGS-A01
A full-spectrum social and visual experience
creator for a leading beauty education academy.
The project centers artistry, student
empowerment, and modern beauty culture through
refined typography, soft-yet-bold color palettes,
elevated social media systems, and cohesive
digital and print touchpoints.
Branding
Creative
Makeup
Web Design
Digital Designer
BRAND IDENTITY
Double K Construction
Medium: Brand Identity, Advertising
Catalog: 741.7 JGS-G02
A foundational brand and business identity build
for a family-run construction company in rural
North Dakota. The project centers craftsmanship,
reliability, and small-town pride through bold
typography, durable visual marks, clean
monochromatic palettes, and cohesive collateral
systems spanning logo design, business cards,
and streamlined invoice templates for easy
client billing repetition.
Branding
Creative
Web Design
Digital Designer
BRAND IDENTITY
Dakota OutRight
Medium: Brand Identity, Advertising, Social Media
Catalog: 741.8 JGS-G03
We refreshed the Dakota OutRight logo with a
brighter, more modern look that still honors
the original. The new design brings warmth,
clarity, and a sense of movement. It creates
an inviting identity that reflects pride,
community, and growth.
Branding
Rural Eduation
GRAPHIC
North Dakota DOT
Medium: Graphic Design
Catalog: 741.9 JGS-G04
Designing the Military Sacrifice plate for the
North Dakota DOT was a heartfelt honor. As a
veteran, it means the world to create a
symbol that will live on our plates for
generations. It’s truly a blessing to contribute
to something that honors service and sacrifice.
Creative
Digital Designer
GRAPHIC
North Dakota DOT
Medium: Graphic Design
Catalog: 743.0 JGS-G05
This logo is not my original design, but
I edited it, including the outlines and
background for Furry Friends, specifically
updating it for the North Dakota license plate.
Creative
Digital Designer
SIGNAL & SPIRIT
Every project is an act of amplification—turning advocacy into art, lived experience into visual identity, and community care into lasting impact.
GENDER RUCKUS • BISMARCK, NORTH DAKOTA
A queer-led design agency amplifying rural and marginalized voices through bold branding,
layered symbolism, and strategic storytelling. Based in Bismarck, North Dakota.
© 2025 GENDER RUCKUS • SIGNAL & SPIRIT • ALL RIGHTS RESERVED